Untuck Fortune Teller Promo

Illustration of green hands surrounded by astrological icons

BACKGROUND

For some fun around Halloween, and to stretch our creative muscles, the Untuck team decided to create a fortune teller self-promo mailer and landing page.

🏆 All of our design-for-the-sake-of-design choices on this piece were handsomely rewarded with a 2019 AIGA Philadelphia Design Awards Judge’s Choice Award.

(Work done at Untuck with John & Amy Saal)

Folded black paper fortune teller with a belly band that says "Your good fortune is our reason to be" laying on top of a black square envelope with mailing label

In a most auspicious turn of events, we found some eclipse stamps for the envelopes that reacted to heat—so if you put your thumb on the stamp, your body heat would reveal the full moon.

Folded black paper fortune teller with a belly band that says "Your good fortune is our reason to be"

We had fun coming up with personas and creating icons for each, and I wrote teasers (which appeared on the paper fortune teller) and the full fortune (on the landing page) for each one.

Black paper fortune teller being modeled by a hand over a belly band that says "Your good fortune is our reason to be" and a black square envelope with mailing label
Detail of fortune teller that says "Mindful Master" and "Strategic Specialist" with astrological icons
Detail of fortune teller that says "Bespoke Boss" with astrological icons
Detail of fortune teller that says "Do Gooder" with astrological icons

We experimented with printing digitally on black paper and we also seriously tested the scoring registration abilities of our printer, who I’m pretty sure was secretly cursing us.

Unfolded black paper fortune teller with writing and astrological signs
Unfolded black paper fortune teller with an illustration of hands around a crystal ball and astrological signs