Little Blue Chickadee Identity

Little Blue Chickadee is a one-woman crafting shop who creates handmade goods to feather a nest.

The owner, Suzanne, really wanted to incorporate Charley Harper-inspired illustrations into the logo, along with a heavily blue-gray color palette. Suzanne loved some of the fat, silly bird illustrations that we looked at, so I ended up creating a rotund little chickadee to pair with the wordmark.

I included some pops of yellow and chartreuse from the coloring of chickadees in the palette. I also brought in several textures to the identity elements since everything she sells is handmade.

To give the brand an even more eclectic feel, I created different patterns of leaves and branches using warm and cool color palettes.