Wood Fired Pizza Truck & Shop Identity
The Wood Fired Pizza Truck brings its pies to the people, roaming the road equipped with a custom wood fired oven that sits on the back of a 1956 Ford pickup truck.
For this identity, I drew inspiration from the design of the truck itself, incorporating classic car shapes. The pizza bolt icon is a nod to both flash-baked pizza and the original Ford lightning bolt logo that is found on the front of the truck.
When Wood Fired Pizza Truck expanded into a shop, they asked us to update their identity and make a few changes. We exchanged the pizza bolt for the holy pizza trinity: a pizza paddle, a wheat stalk and a match. With the move to a brick and mortar storefront, I also designed some fun merchandise and tasty takeout packaging.
(Initial identity work done at Untuck with John & Amy Saal)